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Skill shortages remain a major issue in emerging tech areas
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Companies must offer flexible work models to attract top talent
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Emphasising diversity boosts innovation and addresses talent gaps
three woman and two men from diverse ethnicities wait their turn to be interviewed by an older women

Companies face difficulty finding skilled tech workers because of the global talent shortage and fast-changing industry. The turbulent jobs market in 2023 hasn’t eased the challenges of hiring tech professionals. This article discusses the main issues recruiters and hiring managers in the technology industry will encounter in 2024. It also provides solutions to overcome these five tech recruitment challenges in 2024.

Top 5 Tech Recruitment Challenges in 2024

In the last year, the news about tech layoffs in big tech companies, outside and inside the UK, and the implementation of partial hiring freezes have been constant. However, this hasn’t made tech talent attraction less challenging. On the contrary, many new clients who approached us in the last months came to us after struggling to attract the right talent with their teams and resources. An experienced team of specialist IT recruitment consultants can help your company anticipate and be agile to tackle these issues successfully.

Challenge 1: Rapid Technological Advancements

If we had to choose one term to define 2023, we would say “AI” (Artificial Intelligence). After working in IT recruitment for 20 years, we are not strangers to ground-breaking technology advances. Still, we must admit that the emergence of Artificial Intelligence has changed the world and transformed our lives and how we perform tasks at work.

Yes, AI has also changed recruitment dynamics.

The rise of AI has also impacted the way candidates search for jobs and how we, working in recruitment, seek candidates. For instance, a survey by LinkedIn saw that job ads that mention AI attract greater candidate engagement, too.

LinkedIn job ads that mentioned Artificial Intelligence or Generative AI receive 17% more applicants on average than other roles.

LinkedIn’s Global Talent Trends Report

Staying abreast of the latest tech trends is not merely an option for companies but a necessity, so your company’s recruitment strategy must adapt to this dynamic landscape. Having an experienced recruitment consultancy that shares your company’s innovative approach and invests in the latest recruitment technologies can help you identify, attract and retain top-tier talent in 2024.

Challenge 2: Skill Shortages

Skill shortages continue to plague certain tech domains, creating a mismatch between the skills companies need and those available in the market. For instance, as AI-powered cutting-edge technologies have emerged, the demand for specialised professionals in this area has skyrocketed in an already competitive market.

At the same time, however, many experienced professionals fear AI innovations will make their jobs redundant by these innovations, so there’s a need for upskilling and reskilling programs and learning opportunities to retain existing talent. By addressing the skill shortage challenge, companies can proactively shape the future talent pool, ensuring a sustainable pipeline of skilled professionals.

Artificial intelligence brain full of bits of information
AI both simulates and expands human intelligence, but there are many concerns about how artificial intelligence is already transforming the workplace.

Challenge 3: Increasing Competition for Top Talent

Salaries in the tech sector are no longer growing as rapidly as before. They are now increasing at a similar rate to other industries. This change is due to increased market flexibility. Nevertheless, salaries in the Tech and Digital sectors remain competitive, making it harder for companies with smaller budgets to attract talent. Adria’s salary benchmarking tool can be a valuable tool to help your company allocate hiring budgets in 2024 and make your hiring decisions.

Companies must find unique ways to differentiate themselves as the need for skilled tech workers grows. From the job descriptions to the onboarding process, candidate experience matters more than ever. Incorporating your company’s culture and values into your recruitment process is vital for a winning long-term recruitment strategy.

Your recruitment branding must emphasise your company culture, your unique values and list the professional development opportunities you offer and your organisation’s commitment to work-life balance. This is not one of those passing recruitment trends, as your HR team will surely tell you. Creating a strong employer brand is crucial for attracting and keeping the top tech talent in 2024.

Challenge 4: Evolving Candidate Expectations

The widespread adoption of remote and home working during the pandemic has transformed candidates’ expectations, particularly regarding work-life balance, benefits, and professional development. Tech professionals now seek more flexible roles and prioritise work-life balance over other benefits, such as pension plans, private healthcare, etc.

To compete for top talent, forward-thinking companies are embracing hybrid work models and implementing wellbeing policies that align with the current needs of tech candidates to offer a flexible and supportive work environment. Our team can provide market insights and advise you on the most in-demand workplace benefits in your area and sector to expand your candidate attraction efforts.

Challenge 5: Diversity and Inclusion

While the tech industry advances, the challenge of building a diverse and inclusive workforce persists. In 2024, companies must encourage diversity and inclusivity in their hiring processes, boosting creativity, innovation, and problem-solving in tech teams. It also helps address the shortage of tech skills. Job ads free from unconscious gender bias, skill-based job interviews, diverse interviewing panels… hiring managers and recruitment teams can work together in many ways to encourage diversity.

three woman and two men from diverse ethnicities wait their turn to be interviewed by an older women
Promoting diversity and inclusion, one of the top tech recruitment challenges in 2024, helps close the skills gap and brings creativity and innovation to companies.

Final thoughts on the Top Tech Recruitment Challenges Companies face in 2024

As we anticipate the tech recruitment challenges of 2024, it’s evident that a strategic and adaptable approach is vital to recruiting top-tier tech talent. Embracing the challenges and having an experienced team’s support will allow organisations to weather the storm and emerge more robust, with a workforce equipped to drive innovation and success in the tech’s evolving landscape.

Ready to tackle these challenges head-on? Is your company’s talent acquisition strategy enough to grow and thrive in 2024? Our team of expert tech recruitment consultants at Adria Solutions is here to guide you. Get in touch to schedule a free 30-minute consultation with our team to explore tailored strategies to meet your company’s individual hiring needs.

Marta Rodriguez

Marta Rodriguez

Digital Marketing Manager

Marta Rodriguez is a Digital Marketing Manager with 15 years of experience in Content Creation, Social Media management, Marketing Strategy, SEO and Communication. Marta has provided expert commentary for The Guardian, The Independent, Computer World, specialist publications, such as The AllBright collective, The Expertise Circle, and UK Recruiter.

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